Trusted Globally. BETA clients. BETA results.
"It's the team behind the product that really wanted to meet the expectations of the customers of the gyms and give people really awesome functionality."
- Jackson Bursill, Co-Owner Gecko Climb in Australia
What Gyms are Saying
From single door operators to multi-site operators, BETA is the trusted climbing gym management software all over the globe. We build BETA hand-in-hand with the gyms that use it. Here's how that's going
The BETA Experience ahead of Launch Day
“I wanted to feel the program operating 12 months before I opened. [BETA] gave me the keys to the demo castle, and I spent hours in there creating passes and testing configurations.”
Onboarding & Support
“From about six months out, [the BETA team] reverse-engineered the project from our opening date. They’ve supported many more gym openings than I ever will.”
Automation
“[BETA’s automated payment follow-ups] took something that had an admin person working a couple of hours a week and made it almost entirely automated. That feature alone saves thousands of dollars in missed payments.”
Families & Memberships
“A parent and their kids are created as a unit in the system. One person at the counter can set up memberships for three children from a single profile.”
Bookings & Parties
“Customers jump on our website, see which birthday party slots are open all the way out to 2028, book and pay on the spot. Our staff just look in the calendar on Saturday morning: whose birthday, how many kids, any dietary needs. It’s all there.”
BETA's Product Momentum & Roadmap Partnership
“Every couple of months I’d open the app and think, ‘Oh, that’s been fixed. Oh, that looks great.’ Things just kept improving.”
“I send a decent-sized list every six months, and it’s always great. Within six months it’s all done.”
Staff Training & Experience
“It takes us about an hour to train someone on the front counter, even on quite advanced stuff. For 80 to 90% of what staff do every day, it’s easy.”
Trusted by operators and owners of more than 100 climbing gyms globally.
BETA client case studies
Why gyms choose BETA, and the results of the partnership. More case studies are always being added.
Opened August 2025 in Darwin, Australia; Gecko Climb launched with a full calendar of classes, school holiday programs, and birthday parties, all bookable online from week one. Within a year, around 40% of the under-18s in town had climbed there.
