The Revenue Code: Start Here to Get More Members, Part 4 of 5
Your best new member is not who most gyms expect. BETA's data shows young adults convert in fewer visits and stay longer. Here is how to target them and grow membership revenue.
blog
A collection of 11 posts
The Revenue Code: How to Grow Your Revenue, Part 3 of 5
Membership contributed 32.6% of revenue in BETA’s gym cohort in the UK. See how membership focus relates to revenue and how other offers can encourage repeat climbing.
The Revenue Code: Rethinking Seasonality, Part 2 of 5
Summer comes every year, but is your gym ready? Explore climbing industry seasonality, and discover how facilities prepare for the highs, lows, and summer slump.
The Revenue Code, Part 1 of 5
BETA has been attending the ABC Conference since 2021. This year we decided to show up a bit differently: bringing insights gleaned from the data collected over those years.
Per-Seat Pricing: What It Really Costs a Growing Gym
Per-seat software pricing can quietly cap what your gym sells at its busiest hour. How to spot it, and why unlimited seats protects revenue.
¿Verifactu 2027?: Lo que todo rocódromo en España necesita saber
Verifactu es obligatorio el 1 de enero de 2027 para sociedades y el 1 de julio de 2027 para autónomos. Qué significa para tu rocódromo y cómo prepararte.
Churn vs Cancellation vs Attrition: How to Measure Member Loss the Right Way
How to measure member loss the right way at your gym: which number to track, what to do about each, and how BETA wins back members you never lost.
Behind the desk with Ben: Attract
Discover how to grow your climbing gym with BETA’s all‑in‑one CRM and POS software—attract new climbers, track marketing campaigns, and optimize conversions with data‑driven insights.
The BETA team
Behind the scenes with the BETA team
Smart, Simple, Secure
Three words guide BETA's vision
BETA's Story: Our Story
Discover BETAs story, why we got started and where we are today!