Climbing Gym Management Software Built to Run Your Entire Business
BETA brings your point of sale, memberships, payments, bookings, reporting, CRM, marketing, communications, staff management, routesetting, and climber experience together in one platform built specifically for climbing gyms.
BETA is a Gym Management System Built to Help Your Business Thrive.
BETA is more than a POS or CRM. It’s one platform instead of a patchwork of systems. Run your front desk, manage memberships, take payments, organize events, communicate with customers, understand your data, and engage climbers without stitching together multiple disconnected systems.
Simplify Operations
Give your teams one connected system that will supercharge their day-to-day work.
Actionable Insights
Turn activity across your gym into action that will grow revenue, engage customers, and deploy resources effectively.
A Better Climber Experience
Make checking in, booking, paying, and managing memberships easier for your customers.
Explore BETA Features
Run Your Gym
Understand Your Business
Engage Your Climbers
Run Your Front Desk Without the Friction
Make accounting, reporting, and operational management streamlined. Keep transactions, memberships, payments, passes, and customer information connected so staff spend less time moving between systems and more time helping climbers.
Retail & Inventory Management
Best-in-class retail and inventory management allows you to track inventory, automate orders with vendors and more.
Integrated Payments
Accept in-person and online payments while keeping payment information inside of a single database and system with BETA Embedded Payments.
Learn more →Memberships & Billing
Manage memberships, passes, subscriptions, and customer activity in one place.
Programs. Courses. Parties. Events. Make Every Visit Easier
Give customers and staff simpler ways to handle the everyday interactions that happen throughout the gym.
Universal Climber Profiles
Keep customer information, passes, memberships, history, and activity connected.
Learn more →Digital Waivers & Forms
Collect and manage waivers and other forms in just a few clicks.
Learn more →Events & Courses
Manage classes, camps, competitions, parties, workshops, and other programs across multiple sites. Manage staffing, bookings and host controls giving you the ultimate customization experience.
Learn more →Online Booking
Allow customers to book activities and programs online while still keeping your brand experience and marketing tracking in place.
Learn more →Connect Data to Insights That Drive Action
Take strategic control of your business with best-in-class reporting functionality. Connect sales, attendance, memberships, customer behavior, and revenue results so you can make decisions using your data instead of guesswork.
Reporting
Fully customizable reports, charts and dashboards to monitor the health of your business.
Marketing & Sales Funnel Analytics
Keep your users on your site. Monitor where they come from and understand your marketing efficiency. Understand where revenue comes from and how performance changes over time.
Attendance & Customer Behavior
Identify patterns in visits, engagement, and customer activity.
AI-Powered Business Intelligence
Use the data collected throughout BETA to better understand performance, identify opportunities, and support better decision-making with AI-powered insights.
Learn more →Convert and Retain More Customers Through Better Customer Communication
Use the information already inside BETA to understand customer journeys, segment audiences, automate communication, and send customers the messages that are relevant to them.
CRM
Understand and organize customer relationships throughout the customer lifecycle.
Automated Communication
Use customer activity and account information to support automated communication.
Marketing Tools
Create more targeted communication using customer data.
Marketing Attribution
Connect marketing activity with customer behavior and conversions.
Integrations
Connect BETA with other systems used by the business.
Software for the Gym and the People Who Climb There
Gym Operations
Give Your Routesetters Better Tools
Climber Experience
Keep Climbers Connected Beyond the Front Desk
Built by Experts to Help Your Climbing Gym Thrive
Software Created by Global Experts
BETA is developed and run by people who understand what it takes to open, operate and scale a successful climbing gym.
Continuously Improved
New and updated features are consistently released based on feedback and changing customer needs.
Built to Grow With You
BETA will help your business grow, and be able to scale with your operations.
It’s In the Data
BETA helps you turn everyday activity throughout the gym into information that can be used to improve operations and decision-making.
Powerful Software Should Not Be Difficult to Use
See What BETA Could Do for Your Gym
Whether you are opening a new facility, replacing your current software, or looking for a better way to manage a growing operation, see how BETA will unleash success.
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