AI-Powered Business Intelligence
From your raw data find your next right move. AI-powered intelligence built for your growth, connect via an MCP (Model Context Protocol)
Your gym generates data every second. Here's what it's telling you.
Go beyond dashboards
BETA gives you beta
Complete freedom to analyse your business — custom charts, filtered cohorts, stacked variables, in minutes. No spreadsheets. No SQL.
Drill down into performace, on all metrics
Drill down past surface performance into the combinations of factors that actually drive results and revenue. Overlay charts to see visit intensity, peak demand, and session patterns at a glance.
Why an MCP?
An MCP isn't trapped inside one tool. AI built into a platform only ever sees that platform's data, while an MCP lets your AI pull BETA together with every other software platform you use, your SOPs, your data warehouse, your inbox, so it reasons across your whole business instead of one silo.
Discover the future
Ask in plain English
Connect BETA to the AI tools you already use, like Claude or ChatGPT, in one click. Just ask.
Not a silo, a hub
Because it's MCP and not a closed-off feature, your AI pulls BETA together with everything else: your SOPs, your data warehouse, your inbox. Ask it to build a chart and email it to the board on the first of every month, and it will.
Built for this, future-proof
BETA was designed data-first and purpose-built for climbing, so the data is clean enough for AI to actually reason over. And MCP is fast becoming a standard requirement for serious software. Your stack is ready now.
Trends & forecasts, not just totals.
BETA analyses visit cadences, purchase cycles, and engagement patterns across your climbing gyms.
See the long-range trend underneath the short-term noise, and plan your next campaign around reality rather than instinct.
get BETA 